Sometimes I think it would be nice to own a donut shop.
You set up a routine, you define your products, you bring in repeat customers, and you build relationships. People sit around in your donut shop and laugh, read the paper, and relax, and you’re a part of all of it.
It’s the best of both [...]
Being in business is tough. Being a small business is tougher. Being a sole proprietor is one of the most challenging adventures of my life.
“Grass is greener” folks envy my freedom to set my own rules, schedule, pricing, etc. They note my low overhead and absence of HR headaches, and believe that with only myself [...]
When marketing folks and professional communicators like me wag our fingers at clients and declare that their prospects have short attention spans and selfish motives, we’re not kidding. When we nag that you’ve got to catch their attention quickly, hold it just long enough, and then let go before they drift away, believe us. We [...]
Just like everyone else this month, I’m caught up in the Olympics. I didn’t plan to be, and would have proclaimed that I didn’t really care about any of it, but when flipping channels and catching a glimpse of the determined facial expressions, the deep, calming breaths, and the struggle to control the disappointment, [...]
I’m a sucker for e-books, especially when they’re free. I’ll trade my name and e-mail for knowledge any day of the week, especially knowing I can opt out if the subsequent stream of e-mails becomes too annoying.
So I downloaded my latest e-book today and it’s really got me thinking. You can check it [...]
If you’ve been working as a “creative” for long, you already know where this post is heading. If you’re just a curious onlooker, then let me explain.
When I was growing up, I dreaded working on projects with my dad. He and I are a lot alike, which has its benefits … and curses. [...]