Right now you’re focused on what needs to happen before the end of the year to reach your goals.  For many business owners, Black Friday and the weeks following are make-or-break moments.
Conveniently, Thanksgiving appears on the calendar, and we think, “Ahhh.  Now’s the time that I send our traditional Thanksgiving message to our customers [...]

I’ve been fairly introspective of late and am trying to figure out where I am and where I’m going.  That’s what lead me to thinking about rivers.
I’ve never had the opportunity to go on a river trip, but I’m determined to try it soon.  Will I go by canoe or inner tube?  Will I tempt [...]

Did you know that November 10 has been set aside for celebrating vanilla cupcakes?  Seems kind of silly, right?  I mean, who comes up with this stuff?  And how creative could a celebration of vanilla cupcakes really be?
And yet, there might be a few marketing lessons to learn from this and other seemingly trivial commemorative [...]