http://www.youneedacopywriter.com/blog content creation for maximum impact Wed, 25 Nov 2009 14:16:32 +0000 http://backend.userland.com/rss092 en Right now you're focused on what needs to happen before the end of the year to reach your goals.  For many business owners, Black Friday and the weeks following are make-or-break moments. Conveniently, Thanksgiving appears on the calendar, and we think, "Ahhh.  Now's the time that I send our traditional ... http://www.youneedacopywriter.com/blog/2009/11/25/how-do-you-say-thank-you/ I've been fairly introspective of late and am trying to figure out where I am and where I'm going.  That's what lead me to thinking about rivers. I've never had the opportunity to go on a river trip, but I'm determined to try it soon.  Will I go by canoe or ... http://www.youneedacopywriter.com/blog/2009/11/17/rollin-on-the-river/ Did you know that November 10 has been set aside for celebrating vanilla cupcakes?  Seems kind of silly, right?  I mean, who comes up with this stuff?  And how creative could a celebration of vanilla cupcakes really be? And yet, there might be a few marketing lessons to learn from this ... http://www.youneedacopywriter.com/blog/2009/11/09/happy-national-vanilla-cupcake-day/ So, I've finally decided to take the plunge and am offering a series of seminars on Social Media and Small Business.  How hard could it be?  Gather great content, spread the word, find the perfect locations, and then wait for the crowds to amass, right? That's where the irony begins. I•ro•ny |ˈīrənē; ... http://www.youneedacopywriter.com/blog/2009/05/18/want-to-know-the-definition-of-irony/ Sometimes I think it would be nice to own a donut shop. You set up a routine, you define your products, you bring in repeat customers, and you build relationships.  People sit around in your donut shop and laugh, read the paper, and relax, and you're a part of all of ... http://www.youneedacopywriter.com/blog/2008/08/27/selling-your-wares-and-getting-paid/ Being in business is tough.  Being a small business is tougher.  Being a sole proprietor is one of the most challenging adventures of my life. "Grass is greener" folks envy my freedom to set my own rules, schedule, pricing, etc.  They note my low overhead and absence of HR headaches, and ... http://www.youneedacopywriter.com/blog/2008/08/20/relationships-the-greatest-renewable-energy/ When marketing folks and professional communicators like me wag our fingers at clients and declare that their prospects have short attention spans and selfish motives, we're not kidding.  When we nag that you've got to catch their attention quickly, hold it just long enough, and then let go before they ... http://www.youneedacopywriter.com/blog/2008/08/12/im-the-one-they-warned-you-about/ Just like everyone else this month, I'm caught up in the Olympics. I didn't plan to be, and would have proclaimed that I didn't really care about any of it, but when flipping channels and catching a glimpse of the determined facial expressions, the deep, calming breaths, and the ... http://www.youneedacopywriter.com/blog/2008/08/11/for-the-love-of-the-game/ I'm a sucker for e-books, especially when they're free. I'll trade my name and e-mail for knowledge any day of the week, especially knowing I can opt out if the subsequent stream of e-mails becomes too annoying. So I downloaded my latest e-book today and it's really got me thinking. ... http://www.youneedacopywriter.com/blog/2008/08/08/four-tough-questions/ If you've been working as a "creative" for long, you already know where this post is heading. If you're just a curious onlooker, then let me explain. When I was growing up, I dreaded working on projects with my dad. He and I are a lot alike, which has ... http://www.youneedacopywriter.com/blog/2008/08/07/why-cant-you-read-my-mind/