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s.n.baird communications
content creation for maximum impact
Features
Susan Baird

Though I don’t usually seek writing assignments from newspapers or magazines, often my clients are looking for media coverage, and so I’ll write a feature about them or about a topic that affects them to submit to designated publications.  I’ve also written bios, profiles, and other content for annual reports and other corporate documents, as well as websites.

>>Country Music Star

This client had just won several regional singing awards and was hoping to expand her visibility in her market, so we developed this feature that was picked up by several magazines.

Rebecca Mae Press Release

>> Industry Profile

As a way to position these clients as experts in their field, I wrote a story about rustic lighting features that were becoming more popular with interior designers, and used my clients as the primary sources for the story.  Several specialty design magazines published the story.

Rustic Glo Feature

>>District 66 Public Schools

As part of a commitment to redefining the district website, the communications director decided to publish a variety of features about different programs and people within the district.  This story focuses on the expansion of the district’s career education program.

Career Education Story