For several years, experts have recommended blogging as a way to connect with your market and drive traffic to your website.  Most who followed that advice found that it was harder than it looked to consistently post content people would read, other bloggers would link to, and readers would comment on or pass along.  So what’s the secret to creating and managing an effective business blog?

This 2-hour workshop will show you

• How to determine if a blog is an effective way to connect with your market
• Where to find content ideas
• How to leverage key words and great headlines to attract attention
• Why finding the right voice is critical for success
• How to understand and connect with your audience
• Mistakes to avoid that can damage your credibility and your relationships with your readers
• How to determine which platform is right for hosting your blog
• How to engage discussion on your blog, and what to do about “trolls”
• Tips for how often to publish, how long your blog should be, and ways you can cross-promote your blog through other social media channels as well as traditional marketing activities

If you’d like to follow along, please bring your laptop so you can apply what you learn during the workshop.