You know Facebook works for finding old friends or staying in touch with new ones.  You’ve seen what happens when someone posts personal news that generates feedback from friends, and you know someone who is addicted to a Facebook game.

Facebook works because it builds community, and that’s what makes it the perfect platform for your business.

This 2-hour workshop will teach you

• How to differentiate among the personal profile, group, and fan page
• What makes a business fan page the best option for connecting with customers and prospects
• How to choose which Facebook features fit best with your goals
• Tips for controlling privacy settings on your personal profile to keep it separate from your fan page
• Ways to develop content that engages, encourages discussion, builds credibility and creates a community of loyal fans
• What to do with negative posts
• How to develop and integrate your Facebook strategy with your other marketing activity, and the power of cross-promotion
• When to consider Facebook advertising
• Ways to measure the effectiveness of your fan page
• How to leverage Facebook to your advantage through a review of powerful case studies

If you’d like to follow along, please bring your laptop so you can apply what you learn during the workshop.