Chances are you already have a LinkedIn profile, and if you don’t, you absolutely should.  However, unbeknownst to most users, LinkedIn is so much more than a business directory of professionals.  It’s a limitless resource for networking, showcasing expertise, market research, and many other features few people implement.   Are you getting the most out of LinkedIn?

This 2-hour workshop will show you

• How LinkedIn can be integrated with face-to-face networking for maximum impact
• Why it’s critical to create a compelling profile that connects with readers and showcases your personal brand — and it all starts with the summary
• How to establish your company profile
• How to build your network for maximum impact, including creating customized invitations for a more personal connection
• How to tap into the strength of your network to find hidden referral sources
• Why (and why not) to provide recommendations, how to create a recommendation that captures the most important features, and how to ask for powerful recommendations others
• How to gain a competitive edge through the Questions and Answers feature
• Why joining LinkedIn groups is a smart addition to your marketing efforts
• Tips for consistent engagement to stay top of mind on LinkedIn
• Ways to implement additional LinkedIn applications to demonstrate expertise and provide value

If you’d like to follow along, please bring your laptop so you can apply what you learn during the workshop.