This workshop will show you how to put all of the pieces together to build an effective social media campaign based on your marketing goals.  We’ll discuss:

• how to determine your goals
• how to integrate your social media activities with your traditional marketing strategy
• tips for managing your time when engaging in social media activities
• applications that can integrate activities over multiple platforms to reach more people
• how to cross-promote your message among multiple channels
• tools that can make developing and managing your social media campaigns easier
• lots more!

If you’d like to follow along, please bring your laptop so you can apply what you learn during the workshop.