Everyone’s all aflutter about Twitter, and yet we keep hearing reports that users are dropping away and that those who remain are just making noise posting inane comments about their cat or what they had for lunch.  When celebrity Ashton Kutcher has one of the largest groups of followers, how serious could Twitter really be?

In the hands of those who understand its power and know how to use it to build relationships with industry mavens, potential business partners and consumers, Twitter can extend your reach, boost your credibility, and keep you top of mind.

This 2-hour workshop will show you

• How business professionals are leveraging Twitter to open doors, get leads and position themselves as trusted experts in their market
• How to set up an account, and ways to customize your profile’s look and feel
• How to adapt to Twitter culture and vocabulary so you’ll be prepared to interact successfully
• Tips for attracting followers to extend your reach, and for deciding whom you’d like to follow
• Why Twitter lists help you segment your audience for maximum leverage
• How to create and deliver content and build relationships on Twitter that help drive traffic to your website, your fan page and your blog
• Ways to manage your time commitment and still stay connected
• Strategies for monitoring engagement to optimize your effectiveness and minimize your time
• Why employing external applications makes Twitter more powerful and easier to manage
• Bring your laptop so you can apply what you learn during the workshop.

If you’d like to follow along, please bring your laptop so you can apply what you learn during the workshop.