With the easy accessibility of budget-friendly pint-sized video cameras and user-friendly editing software, video has quickly become high-visibility marketing tool that helps companies show more about who they are and what they do.  YouTube, Vimeo and other sites have made viral distribution so much easier, and experts say video can be a great way to boost search engine rankings.  So how are you integrating video into your marketing strategy?

This 2-hour workshop will show you

• Case studies to illustrate creative ways video can build relationships with customers and prospects
• How to choose a camera and accessories that work best for you
• Strategies for creating engaging video content in three minutes or less
• How to manage lighting, sound and other elements without expensive equipment
• Easy options for editing video that even the technophobic can implement
• How to set up and customize a YouTube account that keeps your brand top of mind
• Why using YouTube as a resource for education and training is a win-win option
• How to integrate YouTube videos into your social media marketing strategy
• Tips for attracting viewers and generating traffic

If you’d like to follow along, please bring your laptop so you can apply what you learn during the workshop.